What is social media software?
Social media software refers to programs or platforms designed to help social media managers, individuals, businesses, and marketers manage their online socials more effectively. Such platforms either focus on one specific service or combine several features at once, among which can be:
Content Scheduling and Publishing
Social Listening and Monitoring
Data Analytics and Reporting
Audience Segmentation
Community Management
Social Media Advertising
Influencer Management
Content Curation and Discovery
AI Integration
For instance, Buffer, Sprout Social, HubSpot Social Media Management, and Socialbakers are all examples of popular social media software with diverse functionality. Developing a social media platform offers a wide range of features that help any business streamline social media management and maximize the effectiveness of social media marketing.